Don't Let Your Image Be Tarnished

By:  - Marketing Specialist

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Think of the listings you’ve been showing to prospective buyers this week. Are the lawns mowed? Is the porch free of clutter? Is the inside clean and welcoming? Most likely the answer is yes. We understand the importance of curb appeal and the age old adage, “You never get a second chance to make a first impression.”

Have you considered that your real estate yard sign is an important part of that first impression? It is. In fact the appearance of your yard sign is more important than just curb appeal. These signs represent you. They represent your brand and what makes you the right agent to sell a home.

A rusted, bent, and damaged sign is unprofessional and unseemly. Putting such a yard sign in front of a home-for-sale sends the wrong message. Curb appeal is decreased, and the viewer’s impression of you as a REALTOR® is tarnished. An old sign may even make the home seem as though it has been on the market for a long time. Potential buyers could feel there is a problem with the home and move on to a different listing.

old and new yard sign

Your yard signs were pristine when they were shipped to you. Over the next few months or even years your signs become familiar objects. We don’t spend much time really examining familiar objects and gradually occurring damage is easy to overlook.

So take a closer look at your current yard signs. Do they promote your image in the best light? A newly produced, freshly printed yard sign is a professional way to promote yourself as a trustworthy and professional REALTOR®. Steel frames and panels from Lowen Sign Company are powder coated to prevent rust for up to 3 years and add a glossy finish to your signs.

Yard signs spend their lives outside and need to stand up to weather and frequent transport. Our yard signs are produced with the high-quality needed to stand up to the elements. Visit or call our expert customer service representatives at 800-545-5505 to update your old real estate signage today.