How to Use Your Century 21 Subsidy Dollars

By:  - Marketing Specialist

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Are you ready to make some #RelentlessMoves? Updating your real estate signage to the new Century 21 branding is a great place to start.

The new C21 branding is fully launched and beginning to turn heads. “More than just a logo, the makeover is stylish and sleek; it’s a smart, simple and sophisticated color palette that stays true to the C21® gold and black scheme, and is designed to complement the iconic brand and elevate it at every broker, agent and consumer touchpoint,” said Paige Tepping of RisMedia.* Century 21 has put in place a subsidy allowance system to help its brokers put the new brand direction into practice with updated real estate yard signs.

These subsidy dollars are just a few clicks away through 21Online or directly from Lowen Sign Company. However, brokers and agents will access the rebranded signs differently.

Brokers or Office Administrators can place their order through the 21Online Web Portal. The keeper of the login
justneeds to then follow these simple steps:

  1. Visit and log in to your account.
  2. Locate the Tool Library on your Dashboard
  3. Choose Order New Yard Signs in the Tool Library

  4. Choose Lowen Sign Company

  5. Select the approved sign products that you want and add them to your cart.
  6. Checkout and your total due will automatically be deducted from your subsidy allowance.

It’s that easy to use your Century 21 subsidy allowance! Your yard signs will be on the way in a flash with Lowen’s fastest production time in the industry.

Agents, you will want to place your sign order directly. The discounted pricing available to brokers through 21Online is available to you directly. On the Lowen Sign Company website the order process is even easier.

  1. Visit
  2. Add all-new Century 21 products to your cart.
  3. Checkout and your signs will be on the way in record time.

Lowen Sign Company is honored to be an approved sign company for Century 21 and we want your order process to be simple and hassle free. If you have any questions about the new yard sign products or how to use your subsidy dollars, please call us toll free at 800-545-5505. If you have already used your subsidy allowance and need more Century 21 real estate signs, visit us directly

*Relentless: The CENTURY 21® Brand Puts the Industry on Notice, by Paige Tepping, RISMedia, May 2018