Custom Riders- A Real Estate Agent's Secret Weapon

By:  - Marketing Communications Coordinator

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How can you make your listing stand out on a street full of for sale signs? One easy and cost effective way is by adding a custom Rider to your Angle Iron Units. Riders sit on the top or bottom of your units and often direct attention to special features of the home or let potential home buyers know where the listing stands in the buying process. But we think Riders can be used in so many other ways. Check out our list of ideas:

Add Humor

Think your Riders have to be informative? Think again! Riders are a fun way of adding personality to your listing. Is the listing “Better than your Mom’s basement”? Or does it have a “Great backyard for your dog”? Is it an older home that you are pretty sure is "Not Haunted"? Let people know!

Funny Custom Rider OptionFunny Custom Rider Option


Lowen Sign offers many options for Riders including size and the type of information included. There are blank Riders that are 100% customizable as well as options for your name and phone number.

Name and phone number custom rider


Key/Unique Features of the Listing

Other options include amenities that make your listing standout such as pool, large kitchen, master suite, huge backyard and hardwood floors, just to name a few! Want to let home buyers know how many bedrooms and bathrooms it has? There is a Rider for that as well! The possibilities are endless.

custom riders with unique features of the listing

Low Cost

Riders are an easy and cost effective way to change up any listing. Price varies depending on the material it is made out of. Lowen Sign offers aluminum, steel and corrugated plastic options. Cost also varies depending on the size of the Rider.

Easily Interchangeable

The best part about Riders are how easily they can be changed out. Not only can Riders keep a listing interesting by adding humor or showing off unique features of the house, but they can also let buyers know where the listing is in the buying process, i.e. under contract. Then, when that glorious day comes, agents can put the SOLD Rider up!


According to the National Association of Realtors, there are over 1 million real estate agents in the United States, all with the same goal: selling houses. The way agents market themselves is how they stand out from the crowd. Creative and custom Riders are an easy way to get your listing to stand out from a sea of For Sale signs.


creative custom riderscreative custom rider


Common Messages Available

Although it is fun to put your creativity to work for custom Riders, common messages also help sell homes. Everything from Open House and For Rent to Price Reduced and Sale Pending. You can find these messages already made at

common messages riders