Six Quick Tips For Realtors To Grow Their Brand
For Realtors, growing their brands is vital to their success in selling a home and growing their real estate business. Here are Six Quick Tips For Realtors To Grow Their Brand presented by Lowen Sign Company.
1) Publish engaging content
Content marketing such as blog post is at its best when it’s interesting, insightful, and entertaining. Don’t be afraid to experiment with new ideas and formats. If you want an engaged audience, give them something they can get excited about.
Show interesting finds inside homes that you are working on. Get creative with photos of your hard work. Make sure your content isn’t generic or spammy. Publish good content, and don’t forget to share it across social media channels—the goal here is quality over quantity! The more attention-grabbing your content, the more likely it is that people will see what you have to offer, increasing your chances of scoring new clients!
2) Engage your audience on social media
Social media marketing and online marketing techniques are great ways to build relationships with prospective clients and keep current customers coming back. Whether you’re using Facebook, Twitter, or Instagram, make sure you understand your target audience so that you can create an engaging social experience that your followers can’t get anywhere else.
Use automation tools like Buffer and Hootsuite to help schedule your posts so that they go out at optimal times when your target audience is most likely online. This way, you won’t spend hours of precious time posting and instead will be able to do other things in your business like outreach and conversions.
3) Show off your personality
Your personality is one of your biggest strengths. It’s what makes you memorable, and it's what will drive someone to hire you. Be yourself and stand out from all of those other agents out there with similar skill sets.
Just as you do when meeting a client in person, make sure your digital identity – from your social media profiles to your website design – matches up with who you are. Let your personality shine through in everything you create, from business cards to real estate signs. Show off your personality on all of your marketing efforts.
4) Don’t hide behind your professional image
Your potential clients crave authenticity! Customers no longer want to work with the big corporate types! They want a real person! You have to make it as easy as possible for potential clients and customers to connect with you online by adding links from your site to social profiles where people can connect with you.
Your bio shouldn't just outline where you went to school or your job title; it should also include how they can learn more about what makes you unique. Include a call-to-action in all of your web copy that directs potential leads to contact you online or directly via phone or email.
5) Use video in your marketing strategies
Back to what we were saying above: people crave authenticity, and there is no better way to weave your personality and authenticity into your marketing than through videos! Videos are massively important in your marketing strategy. Let’s face it: You live in a visual world. That’s why every marketing plan needs to have a video strategy in place.
Just listen to what Mark Zuckerberg has to say about videos: "Within Five Years, Facebook Will Be Mostly Video." Over 85% of people would rather watch a video about a product or service than read about it. Videos can help generate leads and get your brand out there in front of potential customers—and there are several ways you can use them. These can be short videos that can be 15-30 seconds Tik-Tok style or longer videos, such as a walkthrough of a home.
6) Utilize effective real estate signs
Real estate signs are one of the most effective ways real estate agents can grow their brand. Standing out from a crowd is always important in business, and your real estate sign is an essential part of that process. Often, in the real estate business, the first interaction a potential customer has with an agent is by first seeing the agent’s signs.
So naturally, it makes sense to use durable, high-quality, eye-catching, professional-looking signage. After all, this is, in essence, the prospective client’s first impression of the agent, and it’s important to make a great first impression! So take time to pay attention to how you’re representing yourself in signage, and ensure the real estate signs you are buying are quality and made right here in the USA!
Lowen Sign Company is the leading manufacturer of professional signage for the real estate and home building markets in the USA. They supply thousands of independent real estate companies, major real estate franchise brokerages, home improvement companies, and home builders. They also have the fastest production time in the industry! Most orders are produced and shipped in as little as three days.
Conclusion
In conclusion, there is no easy want to grow your real estate brand. It all comes down to hard work and dedication. With that being said, you can do things to help boost your chances of success. The six tips above will help you on your way to becoming a real estate tycoon in your industry!
Visit Lowen Sign Company for the largest selection of custom real estate signs in the industry!