RE/MAX Catalog

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Welcome to the world of Remax Real Estate Signs! Lowen Sign Company is your one-stop shop for all things Remax. We offer a wide range of products to help you promote your listings and build your brand. From traditional yard signs to custom banners and flags, we have everything you need to make your listings stand out. In this article, we will take a closer look at all of the Remax products that Lowen Sign Company has to offer. Whether you're a seasoned real estate professional or new to the industry, you'll find everything you need to succeed with Remax and Lowen Sign Company.

THIS IS THE FIRST IMPRESSION MOMENT!

Just as you want and expect the house, building, surrounding yard, or property to be well-kept, tidy, presentable, and appealing to passersby and potential buyers, so too should your signage be visually appealing and captivating to ensure that your best foot is placed firmly forward. It needs to showcase what a dynamic and amazing agent you are and what an incredible property you are selling. At Lowen Sign Company, we are passionate about producing the best possible real estate signs and accessories, and we are the leading manufacturer of professional signage for the real estate and home-building markets in the US. Read on for more information about the key elements of great real estate signs for Remax agents!

SIGNS OF QUALITY: HOW TO CHOOSE THE RIGHT MATERIALS FOR YOUR REAL ESTATE SIGNS WITH LOWEN SIGN COMPANY

When it comes to advertising your real estate business, the right signs can make all the difference. You want signs made from high-quality materials that will stand up to harsh weather, look great, and last with little maintenance. Cheap signs made from low-quality materials will get damaged, look shabby, and wear out quickly, no matter how much time and attention you give them. Choosing the best real estate signs for your environment is key to ensuring that you get maximum visibility, the best impact, and the highest return on investment. It's important to consider the climate and terrain of the area, the visibility needs of the sign, and budget when choosing the right sign material.

Quality really does matter, which is why here at Lowen Sign Company, we use only the best materials. We are the leading manufacturer of professional signage for the real estate and home building markets in the U.S. for good reason. Lowen Sign Company offers a wide range of materials to fit every need, weather condition, and budget. Check out some of our top-rated products:

• - Powder-Coated Steel Signs are one of our best sellers! For example, if you live in a region that is prone to high winds, you might want to opt for heavier materials like powder-coated steel that won't blow around as much when it's windy outside. These panels check all of the boxes when it comes to quality, durability, and good looks. Plus, they come with a 3-year limited warranty against peeling and fading.
• - Angle Iron Frame, equally as impressive, and made from powder-coated steel, with reinforced gussets under the foot push to prevent bending. This frame is also offered with a rider insert option that allows for two riders to be displayed.
• - Reflective Powder Coated Steel Panels allow your message to be seen 24 hours a day! Our industrial vinyl has the highest reflectivity in the industry! Plus the powder coating on our rugged steel panels prevents rusting and comes with a 3-year limited warranty against printed ink peeling and fading. Our durable steel sign panels are the most recommended sign panels we offer and tough enough to withstand harsh weather conditions.
• - Polyethylene is another popular and budget-friendly material used for real estate signs; it is lightweight, durable, and resistant to weathering. Polyethylene is a low-maintenance plastic material that is lightweight, durable, and resistant to weathering. It is a great choice for signs that need to last a long time, and we recommend this material for event signs such as Open House and Welcome signs since they typically require easy and more frequent installation.
• - Aluminum signs provide a great balance of durability and affordability and are great in moist climates. Aluminum is ideal for yard signs, office signs, building signs, and more. Aluminum is a popular material for hanging panels and pairs perfectly with our Aluminum Sign Post. This durable panel material will never rust. Use it in coastal areas and rainy climates where moisture is prevalent. Durable and lightweight, aluminum is always a smart choice.
• - Aluminum Composite material with an aluminum outer core. Here at Lowen Sign Company, we offer two different types of Aluminum Composite panels; one that is 6mm in width and one that is 3mm in width. The 6mm panel has a corrugated plastic center, and the 3mm has solid polyethylene center signs. Lowen also offers two sizes of aluminum composite signs that are perfect for larger signs and are great for commercial real estate, contractors and builders or any permanent signs.
• - Feather Flags are beautiful and durable. If you're looking for something that’s both portable and eye-catching, try feather flags, also called 'sail flags', 'bow flags', or 'banner flags'... You can choose from ready-to-go images or customize your own design to fit your marketing tactics. Lowen Sign also has a vast array of sizes and shape options, to take your advertising to the next level!

Here at Lowen Sign Company, we have put together this guide to help you choose which sign materials are right for you. As the nation's leading manufacturer of real estate signs, we offer a large selection of sizes, shapes, and materials. Read our “How To Choose The Best Real Estate Sign Material” blog for a comprehensive look into choosing a sign material.

REMAX SIGNS: MASTERING THE ART OF REAL ESTATE SIGN PLACEMENT FOR MAXIMUM VISIBILITY

Realtors know it's all about location, right? This mantra doesn't just apply to real estate property. The location of your signs can make a huge difference when it comes to keeping them looking great for longer. Each listing is different, with its own unique landscaping, positioning, and dynamics that can affect your signs. It's important to put a little thought and strategy into where you post. In doing so, you can help to reduce damage and premature erosion to your signs.

Real estate sign placement is an important aspect of marketing campaigns for property listings. Careful thought and planning of sign placement can help to maximize visibility and get the most out of marketing budgets. Factors to consider when choosing sign placement include the unique landscaping, street, and walking traffic, property details, and yard size of each property.

Did you know one of the most cost-effective marketing platforms is the yard sign?A yard sign has the dual purpose of representing you, the agent, as well as making available listings easily identified by passersby. The impact of a high-quality yard sign is an investment that every real estate agent can afford to make.

The ideal location for a sign is where it will get the most views, typically on the lawn closer to the street or sidewalk. It's important to drive by the property from all directions to identify any potential obstacles that might hinder the views of the sign. Design guidelines to keep in mind include using a simple, easy-to-read font, including a call-to-action with riders, and using feather flags for added visibility. On the day of an open house, multiple signs should be posted in locations near the property, guiding people to the event. Before the open house, it's important to familiarize oneself with the neighborhood and place signs at busy intersections and on routes most frequently traveled.

Other tips and tricks for sign placement include locating sprinkler heads and being aware of the landscaping and avoiding placing your signs within reach of trees, bushes, and hedges that could scratch up your sign when the wind blows. Also, observe the foot traffic before posting your signs - Are there a lot of walkers passing by? Or children? Are there many people walking their dogs that will pass by? Strategize about dynamics like these so that your sign doesn't become a piece of children's playground equipment or the neighborhood dogs' favorite restroom spot. Place your signs in the most visible spot that also is removed from the walkers' path.

Follow The Rules! It's important to follow the rules of the cities and neighborhoods where your listings are located. Make sure that you are familiar with the city ordinances and homeowner's association rules pertaining to real estate signage. Having signs removed by the local authorities or being fined for improper placement often costs hundreds of dollars and make you look unprofessional to clients who rely on your expertise to sell their properties. Before you start posting your signs, check the local rules and plan your sign placement accordingly. Additionally, don't forget to ask for permission from neighbors if your open house signs will be on their property.

GUIDE THEM HOME: HOW TO MAKE YOUR RE/MAX OPEN HOUSE SIGNS STAND OUT WITH LOWEN SIGN COMPANY

On the day of your open house, it is a good idea to post multiple signs in locations near to the property, which guides people to the event. A good rule of thumb is within half a mile, post easily seen signs along all routes leading to the property if possible. Make sure you are familiar with the routes that are most often traveled so you can be sure to concentrate your signage on those routes, giving clear guidance to your open house.

Before the open house, get to know the neighborhood. Where are people coming from? Are you marketing to a specific audience? Does this neighborhood have a lot of foot traffic? It is often a good idea to place the signs at busy intersections before taking different routes to the property address by car and on foot to determine whether these sign locations are eye-catching. Try different angles to make sure you're getting the best possible viewing angle from the driver's perspective at an intersection. If a sign is angled to receive harsh sunlight causing it to glare, adjust the angle, so it is not difficult for drivers to see.

Remember to stock your sign inventory as well! Having a good number of signs to market property listings is important to get exposure and generate interest for a quick sale. This is especially important for open house events. More signs lead to more visibility and more chances of attracting potential buyers. Lowen Sign Company is a leading provider of real estate signs, riders, feather flags, and more. They have been making real estate signs since 1950 and offer fast turnaround times, with most orders shipping in just three business days. They offer high-quality signs, great prices, and excellent customer service. They want to help real estate businesses to flourish and be their partner in creating beautiful signs that showcase their listings.

DOES SIZE MATTER IN RE/MAX REAL ESTATE SIGNS?

In the real estate business, everyone knows that it's all about location, location, location. When it comes to signs, it's also about size & shape. Yes, size really does matter! You'll need to make sure the size of the sign you post on a property looks proportioned. Posting a tiny sign in front of a huge house with a large, sprawling yard looks silly, and is also pointless if it is hardly noticeable and, therefore, unseen by many.

Alternatively, a sign that is huge stuck in front of a tiny house in a dinky yard might completely overshadow the house, no matter how charming the little abode may be. In both of these scenarios, there are several possible messages being sent: you chose a sign that is disproportionate to the property being advertised, you didn't consider the best option for the property, you didn't present your client's property in the best way possible, you didn't do the best job you could for your client. Lowen signs come in a variety of sizes and shapes, so you can maximize the potential of the property, by working with its size, not against it. Also, don't forget that many residential areas have rules about the size of real estate signage, so make sure you are familiar with the neighborhood guidelines.

UNLEASH YOUR STYLE WITH THE ANGLE IRON WITH RIDER INSERTS FRAME: DURABLE, STYLISH AND EASY TO INSTALL REAL ESTATE SIGNAGE

Lowen Sign Company offers a durable and stylish real estate sign frame called the Angle Iron With Rider Inserts frame. The frame is built to withstand harsh weather and maintain its vibrant colors. The Angle Iron With Rider Inserts is one of our best-sellers because it’s built with Lowen Sign’s exceptional craftsmanship and is a perfect pairing of strength and style. The frame is rust-resistant due to Lowen Sign's reinforced powder coating and it is also fade and scratch resistant. It also has two spaces for riders, which allows you to add personality and flair to your signs and personalize the message on your signs.

The Angle Iron With Rider Inserts sign frames are incredibly easy to install. The main panels are pre-assembled for quick and simple installation. The reinforced foot push makes this frame a snap to post at your listings, so you can get on with all of the other tasks your business demands. This adds a great level of professionalism to your listing as they are durable in the element and are basically a giant business card!

LEAD THE WAY TO SUCCESS: HOW AND WHY TO USE DIRECTIONAL SIGNS IN YOUR RE/MAX BUSINESS

Directional signs are an essential part of any real estate marketing strategy. They not only help guide potential buyers to your open houses and properties, but they also serve as a powerful branding tool for your business. Here are a few reasons why you should consider using directional signs in your RE/MAX real estate business:

• - Increased Visibility: Directional signs are a great way to increase visibility for your properties and open houses. They can be placed at busy intersections, along main roads, and near your listings to help attract more potential buyers to your events. This increased visibility can lead to more leads and sales for your business.
• - Branding: Directional signs are a great way to promote your brand and build trust with potential buyers. They can feature your logo, contact information, and branding message to help establish your business as a reputable and professional choice for real estate services.
• - Cost-effective: Compared to other forms of advertising, directional signs are a cost-effective way to market your properties and open houses. They are relatively inexpensive to produce, and they can be used over and over again, making them a great investment for your business.
• - Easy to Use: Directional signs are easy to use and can be set up quickly. They come pre-assembled and are easy to install, so you can spend more time focusing on other aspects of your business.
• - Customizable: Directional signs can be customized to fit your branding and marketing strategy. You can choose from a variety of materials, sizes, and designs to create signs that are unique to your business and that stand out from the competition.

Directional signs are a powerful and cost-effective way to market your properties and open houses. They can increase visibility, promote your brand, and generate leads and sales for your business. At Lowen Sign Company, we are passionate about producing the best possible real estate signs and accessories, and we are committed to helping you achieve success in your RE/MAX business.

FLY HIGH WITH RE/MAX FEATHER FLAGS: THE PERFECT SOLUTION FOR GRABBING ATTENTION AT YOUR REAL ESTATE EVENTS

Feather flags, also known as sail flags, bow flags, or banner flags, are an excellent choice for real estate agents as a part of their marketing tactics. Feather flags are a great way to grab a potential buyer's attention to your Open House as they drive by. They are easy to set up, portable, attention-grabbing, good value, and can be used for both indoor and outdoor advertising. They are made from easy-to-manage and durable polyester or nylon, which is fade and weather resistant keeping your colors vibrant and fresh! All feather flags come complete with a fiberglass pole and a swiveling ground anchor so it can rotate in the wind.

Perhaps the movement of blowing balloons attached to a real estate sign does the trick. Some signs are simply too small for the property they're posted on to make a visual impact. Feather flags can combine all of these elements and are a great solution when real estate agents need vivid colors, movement and size to catch the eye of anyone who passes by!

Lowen Sign Company offers a wide selection of feather flags with many height options, ranging from 7 to 17 feet! If you want your real estate event sign to be seen from far away, these are the signs for you! You have the option to customize the design to fit your brands marketing tactics. Great for open houses or at your business!

FRESH IDEAS TO ELEVATE YOUR REAL ESTATE SIGNS & GENERATE LEADS!

Whether you're a rookie or a veteran real estate agent, you may be wondering how you can improve your real estate yard sign game and stand out from the crowd of other signage that's out there. After all, the right marketing strategy and tools could make all the difference in whether or not you attract potential buyers to your listings; whether you close sales quickly and efficiently, or have your listings languishing in 'the for sale zone' for eons.

SHINE BRIGHT LIKE A DIAMOND: HOW REFLECTIVE PANELS & SOLAR LIGHTS CAN ELEVATE YOUR RE/MAX REAL ESTATE SIGNS

Lowen Sign Company offers real estate sign products and accessories, such as reflective sign panels and solar sign lights, that can help realtors increase visibility of their signs to 24 hours a day! Reflective panels are made with reflective powder coated steel and have high reflectivity and durability,all day and night! Our industrial vinyl has the highest reflectivity in the industry! and comes with a 3 year limited warranty against printed ink peeling and fading. Our durable steel sign panels are the most recommended sign panels we offer and tough enough to withstand harsh weather conditions.

As an additional light source for our reflective panels, or for low-light areas, our easy-to-install solar sign lights are absolutely illuminating! These lights are completely automatic and will fit on any of our frames or posts Solar sign lights are automatic and easy to install. Our solar-powered sign lights are 12-inches long, 1-inch tall, and 1.25-inches wide and come in packs of two. Each light comes with 3M Command Outdoor Strips and attaching them to our frames and posts is a breeze. Just peel and stick, and Voila! You've got a real estate sign that will work for you 24/7!

Using a Minimalist Design to Maximize your Signs Efficiency

Think 'less is more' to really embrace a modern and clean style and increase visibility for your real estate signage. Stylish and modern real estate signs have limited text, simple shapes, and high contrast colors. Whenever possible, use two or three vivid & highly contrasting colors.

Try to keep the text on your signs minimal, prominent, and in bold, easy-to-read fonts. Remember if they are road signs, faster speed limits mean bigger fonts and less content! Their high visibility will make them advantageous during the day, and with the use of affordable LED lighting, your attractive signs can keep sending out your message at night.

Say Cheese and Use Photos on Your Signs!

Modern signs may also incorporate a photo. Showcase a picture of one of the home's best features or a really flattering interior angle shot. For a new build, you can get people excited about the house with a rendering or floor plan, or by showing off a model. Not to mention, real estate signs with photos compel people to go in and find out more.

Scanning Your Way to Success - Add QR Codes!

Quick Response (QR) Codes have been around for a while, but real estate agents are increasingly utilizing these ingenious little squares in their marketing and real estate signs. Dynamic QR codes can hold a large amount of information, so there are a variety of ways to incorporate them into real estate signage. They can serve as a digital business card connecting prospects to the agent's contact information, social media, show all the agents property listings, or even offer enhanced viewings or virtual tours!

Unique Sign Shapes: Send Your Message with the Shape too!

It’s pretty easy for anyone driving or walking by your listing to tune out the sign in the yard. The traditional square-shaped signs and panels tend to just fade into the background. Choose unique sign shapes that stand out from the competition and help bring attention to your sign. Sign shapes such as circles, diamonds, & rectangles are different enough to not blend in with the others. Lowen even offer sign shaped like houses or arrows to enhance your message as well!

Feather flags are another uniquely shaped sign, if you're looking for something different. Feather flags add a dramatic flair to real estate signage. They are tall and can be seen from a greater distance. Their natural movement from the wind is eye-catching and the larger size gives you room for larger, bolder text. Lowen Sign Company offers a wide array of feather flags in different sizes from 7ft to 17ft. Visit our website for more information or to order your feather flags.

Emphasize your Brand Always!

Real estate signs are one of the most effective ways real estate agents can grow their brand. Standing out from a crowd is always important in business, and your real estate sign is an essential part of that process. Often, in the real estate business, the first interaction a potential customer has with an agent is by first seeing the agent’s signs.

So naturally, it makes sense to use durable, high-quality, eye-catching, professional-looking signage. After all, this is, in essence, the prospective client’s first impression of the agent, and it’s important to make a great first impression! So take time to pay attention to how you’re representing yourself in signage, and ensure the real estate signs you are buying are quality!

Be sure to show professionalism in your signs! You can offer potential clients links, through QR codes, to anything related to you, your brand, or your business! This could be to your social media, contact information, videos, or photos! Check out our blog on “Six Quick Tips For Realtors To Grow Their Brand” for more tips!

MAINTAINING YOUR RE/MAX SIGNS

Once your signs are posted, don't forget about them. To keep them looking their best, it's important to check on your signs regularly. This is especially true and might warrant more frequent check ups if your signs are in high traffic areas, near dirt roads, or have signs on highly landscaped properties.

So clean your signs occasionally to help them look great and last, but it's important to clean carefully so that you don't cause damage to your signs in the process. Here are some DO's and DON'Ts when it comes to real estate sign cleaning:

DO

• - Clean signs regularly, especially after harsh weather, such as ice storms, snow, heavy winds that could blow street debris.
• - Turn off any electricity and lights such as LED lights.
• - Clean easy to reach surfaces by hand, using water and a mild liquid detergent, using a soft sponge or microfiber cloth.
• - Rinse thoroughly.
• - Wipe dry with a non-abrasive towel or lint-free cloth.
• - If using a hose, make sure to stand at least one foot away from the sign and use a soft nozzle setting.

DON'T

• - Use a power washer or a hard hose nozzle setting.
• - Use harsh chemicals.
• - Use metal cleaning tools, scrapers, or brushes.
• - Use abrasive cloths, paper towels, or newspaper to clean or dry your signs, as these can cause scratching.

TAKING YOUR RE/MAX REAL ESTATE MARKETING TO THE NEXT LEVEL

As a real estate agent, you know that marketing strategies are the backbone of your business. But with the ever-advancing world of technology, it can be hard to know where to start. I'm here to tell you that both traditional and digital marketing efforts are crucial in today's digital age. You see, according to a recent study, 92% of potential buyers use the internet to begin their home search. This means that if you don't have an active online presence, you're missing out on a huge opportunity to connect with potential clients. But don't worry; you can start with a professional website that showcases your listings, along with a blog filled with engaging content and keywords to boost your search engine ranking.

In today's digital age, it's crucial for real estate agents to have a strong online presence. Social media is a great way to reach new prospective clients and expand your reach beyond your local area. However, with so many social media platforms to choose from, it can be overwhelming to determine which ones are the most effective for real estate marketing. It's important to consider factors such as user demographics and reach when selecting platforms. Facebook, with its 190 million active monthly users and 79% of users being between the ages of 30 and 49, is a great option for realtors. Pinterest, with 86 million monthly active users and 43% of users planning to buy a home within the next five years, is also a good choice for real estate marketing. LinkedIn, with its business-oriented audience, is a great platform for lead conversion. By building a community on these platforms and inviting satisfied clients to join, real estate agents can further enhance their social media marketing strategy.

Once you’ve chosen a platform or multiple platforms, don't just post pictures; use short videos like Instagram Reels and Facebook Stories to increase engagement and keep your followers interested. And don't forget, authenticity and interaction are key. So go out there and take your real estate marketing to the next level! Learn more about social media in our “Social Media Tips for Realtors: How to Get the Most Out of Your Online Presence” blog.

As a real estate agent, you know that staying connected with potential clients is crucial. But let's be real, with so many things to keep track of, it can be hard to keep in touch. That's why I recommend starting an email newsletter! It's a great way to keep your clients informed about new listings, open houses, and local events. And the best part is that you can collect email signups on your website and at events, so you can reach a wider audience. But that's not all; you can also personalize your emails by sending holiday or birthday greetings; this simple touch can make a big impact on your clients and make them more likely to remember you when they are in the market to buy or sell, or when they want to refer you to others. So don't miss out on this opportunity to stay connected and keep your clients informed.

Don’t forget about reaching out to your clients and potential clients directly as well! Here are a few classic techniques that can help you reach and connect with potential buyers and clients in the physical world: First off, consider sending out mailers to qualified leads or potential buyers in specific zip codes within your service area. This may seem old-fashioned, but it can be a very effective way to reach a targeted audience.

Next, don't let your client relationships end once you close on a home. Show your clients that you truly care about their experience with you and their new home by sending them local care packages. Include things like movie or theater tickets and nearby restaurant gift cards to help them feel welcome and introduce them to the area.

And don't forget about the power of branding! Make sure that your real estate signs are of the highest quality and truly represent you and your listings in the best light. Choose a reputable sign manufacturer, like Lowen Sign Company, to make sure your signs are top-notch for anyone passing by!