Berkshire Hathaway HomeServices Catalog


Berkshire Hathaway HomeServices

Notice: Pricing and specifications are subject to change without notice. Lowen reserves the right to correct typographical errors. The design and contents of this catalog are copyrighted.

Lowen Sign Company is the leading manufacturer of real estate signs in the nation! We ship Factory Direct to all of our customers from our manufacturing facility in Hutchinson, Kansas with as little as a three-day turnaround time. There are no distributors or middlemen, so you get the lowest price each time you buy with the largest selection of Real Estate Signs in the industry.

Lowen Sign Company is the leading manufacturer of professional signage for the real estate and home building markets in the US. They supply thousands of independent real estate companies, all major real estate franchise brokerages, home improvement companies, and home builders. They also have the fastest production time in the industry! Most orders are produced and shipped in as little as three days. Lowen Sign Company is an approved supplier for all major real estate franchises such as RE/MAX, Keller Williams, Century 21, Coldwell Banker, Sotheby’s International Realty, Berkshire Hathaway, United Country Real Estate, ERA Real Estate, Better Homes and Gardens, Weichert Realtors, Platinum Realty, United Real Estate, NextHome, RealLiving, @properties, Realty ONE Group, Realty Executives, Mossy Oak Properties, EXP Realty, Corcoran, Cutler Real Estate, SEMONIN REALTORS, Charles Rutenberg Realty, ReeceNichols Real Estate, Brown Harris Stevens Real Estate, Nest Realty, Worth Clark Realty, PMI Property Management, John L. Scott Real Estate, HomeVestors, Intero Real Estate Services, Pillar To Post Home Inspections, Craig Proctor Seminars, CBRE, Colliers International, NAI, EXIT Realty, and Independent Real Estate Signage. Lowen Sign Company has all the features a real estate agent is looking for in a yard sign. We’ve spent decades carefully perfecting our products. Those years of research and development are put into action at our manufacturing facility and company headquarters in Hutchinson, Kansas. T he result is the innovative product features the competition lacks, which make our signs the best value in the industry.


It was 1950 when C.W. “Mike” Lowen began to build a company around his passion for hand-painting quality signs and graphics. In the seven decades since, Lowen Corporation has built a reputation for dependability, quality of the highest standard, and superior value. Today Lowen Corporation is comprised of three divisions occupying over 325,000 sq. ft. of manufacturing and operational space. Lowen is a leader in the signage and graphic industry with one of the nation's largest wide and large format digital and screen-print operations. Our nearly 400 employees average over ten years of experience and have a passion for exceeding our customer’s expectations. The Lowen Sign Company is still family-owned and managed; we are proud of our legacy and invite you to experience the Lowen difference.


Our order desk is available to serve you from 8:00am to 5:00pm Central time, Monday through Friday at 800-545-5505. You may also fax us toll free at 800-846-4466. Lowen requires a minimum order of $25.00.


Please download, complete, and mail the order form. Be sure to include payment for merchandise, freight charges, and sales tax, if applicable, with your order. Call 800-545-5505 for a quote.


Tax is charged for orders shipped to U.S. states where sales/use taxes are applicable.


We accept the following: MasterCard, Visa, American Express, Discover Card, and Company or Personal Checks. Open accounts are available with approval of credit. Freight charges, the cost of merchandise, and applicable sales tax are charged at the time you submit your order.


Our Customer Service Department will gladly answer any question or solve any problem that may arise. Call for assistance at 800-545-5505 from 8:00am to 5:00pm Central Time, Monday through Friday.


Orders up to 200 total lbs. are usually shipped by small package carriers. Orders exceeding this weight are shipped by the fastest, most economical motor carrier available. Carriers charge additional fees for inside delivery, calling before delivery, and residential delivery.


Returned merchandise must have prior authorization from Lowen.


Lowen is an approved supplier for America's Realty, Berkshire Hathaway Home Services, Better Homes & Garden, Century 21, Coldwell Banker, ERA, Intero, Nest Realty, Real Living, Realty Executives, RE/MAX, Sotheby's, EXIT, Mossy Oak Properties, Property Management Inc, John L. Scott, Weichert, United Country, United Real Estate, Worth Clark, and large and small independent real estate brokerages throughout the U.S. and Canada.


We offer design services at the rate of $65 per hour if you would like us to create a new sign design for you.


Call 800-545-5505 for a quote if you desire a sample panel.


Get Your First Impression Moment!

At Lowen Sign Company, we understand that first impressions are critical as a Berkshire Hathaway agent. Just like you strive to maintain a beautiful and attractive property, your signage should also make a lasting impression on potential buyers. It is your chance to showcase your properties and demonstrate your prowess as a dynamic real estate agent. Lowen Sign Company, the leading manufacturer of professional signage for the real estate and home-building markets in the US is here to help design your real estate signs!

Lowen Sign Company is passionate about producing the best possible real estate signs and accessories that will help you put your best foot forward. With their attention to detail and commitment to excellence, you can be confident that your signage will be visually appealing and captivating.

As a Berkshire Hathaway agent, you deserve only the best. Let Lowen Sign Company help you create the perfect real estate signs that will showcase your properties and attract potential buyers. Contact us today to learn more about the key elements of great real estate signs for Berkshire Hathaway agents!


When it comes to advertising your real estate business, the right signs can make all the difference. You want signs made from high-quality materials that will stand up to harsh weather, look great, and last with little maintenance. Cheap signs made from low-quality materials will get damaged, look shabby, and wear out quickly, no matter how much time and attention you give them. Choosing the best real estate signs for your environment is key to ensuring that you get maximum visibility, the best impact, and the highest return on investment. It's important to consider the climate and terrain of the area, the visibility needs of the sign, and budget when choosing the right sign material.

Quality really does matter, which is why here at Lowen Sign Company, we use only the best materials. We are the leading manufacturer of professional signage for the real estate and home building markets in the U.S. for good reason. Lowen Sign Company offers a wide range of materials to fit every need, weather condition, and budget. Check out some of our top-rated products:

  • - Powder-coated steel: Powder-coated steel is a popular choice for real estate signs that need to be mounted on poles or structures. This material is durable and weather-resistant, making it a great option for areas with extreme weather conditions. However, it is important to maintain powder-coated steel signs properly to avoid rusting over time.
  • - Polyethylene: Polyethylene signs are lightweight and easy to move, making them an excellent choice for temporary signs like open house signs. However, they are not as durable as other materials and may fade over time, especially when exposed to direct sunlight.
  • - Aluminum: Aluminum signs are weather-resistant, lightweight, and highly durable. They are an excellent choice for areas with high humidity or saltwater exposure as they won't rust or corrode. Aluminum is a popular material for hanging panels and pairs perfectly with our Aluminum Sign Post.
  • - Aluminum composite: Aluminum composite signs are newer to the market but are quickly becoming popular for their lightweight and durable qualities. This material is perfect for full-color graphics and high-resolution printing. Lowen also offers two sizes of aluminum composite signs that are perfect for larger signs and are great for commercial real estate, contractors and builders or any permanent signs.
  • - Reflective aluminum: Reflective aluminum is an excellent choice for signs that need to be visible in low-light or nighttime conditions. The reflective coating on this material reflects light back to the source, making it easy to see even in dim lighting. Reflective aluminum signs are durable and weather-resistant, making them a great choice for areas with extreme weather conditions.
  • - Angle Iron Frame: These are equally as impressive, and made from powder-coated steel, with reinforced gussets under the foot push to prevent bending. This frame is also offered with a rider insert option that allows for two riders to be displayed.
  • - Feather Flags: Feather flags, also referred to as 'sail flags', 'bow flags', or 'banner flags', are both visually appealing and long-lasting. They are a perfect choice if you're seeking something that's easy to transport and visually striking. Lowen Sign offers a variety of options for feather flags, including customizable designs to suit your marketing needs, as well as a range of sizes and shapes to elevate your advertising game.

When choosing a material, keep in mind the environment where the sign will be displayed and your budget. Working with a reputable sign company like Lowen Sign Company can ensure that your sign is properly designed, printed, and installed for maximum impact.

Here at Lowen Sign Company, we have put together this guide to help you choose which sign materials are right for you. As the nation's leading manufacturer of real estate signs, we offer a large selection of sizes, shapes, and materials. Read our “How To Choose The Best Real Estate Sign Material” blog for a comprehensive look into choosing a sign material.

Berkshire Hathaway Signs: Mastering the Art of Real Estate Sign Placement for Maximum Visibility

Location is everything in real estate, and the same goes for the placement of your signs. Every listing is unique, with its own landscaping, street positioning, and other dynamics that can impact the visibility and longevity of your signs. It's crucial to think strategically about where you place your signs to minimize damage and ensure they remain visible and effective.

Real estate sign placement is an essential part of any marketing campaign for a property listing. Careful planning and consideration of sign placement can maximize visibility and get the most out of your marketing budget. Factors to consider include the unique landscaping, street traffic, walking traffic, yard size, and other property details.

Did you know that one of the most cost-effective marketing tools is the yard sign? A high-quality yard sign can represent you as the agent while also making your available listings easily identifiable to passersby. Investing in a high-quality yard sign is an investment that every Berkshire Hathaway real estate agent can afford to make.

The ideal location for a sign is where it will get the most views, typically on the lawn closer to the street or sidewalk. It's essential to drive by the property from all directions to identify any potential obstacles that might hinder the views of the sign. Design guidelines to keep in mind include using a simple, easy-to-read font, including a call-to-action with riders, and using feather flags for added visibility. On the day of an open house, multiple signs should be posted in locations near the property, guiding people to the event. Before the open house, it's important to familiarize oneself with the neighborhood and place signs at busy intersections and on routes most frequently traveled.

Other tips and tricks for sign placement include locating sprinkler heads and being aware of the landscaping and avoiding placing your signs within reach of trees, bushes, and hedges that could scratch up your sign when the wind blows. Also, observe the foot traffic before posting your signs - Are there a lot of walkers passing by? Or children? Are there many people walking their dogs that will pass by? Strategize about dynamics like these so that your sign doesn't become a piece of children's playground equipment or the neighborhood dogs' favorite restroom spot. Place your signs in the most visible spot that also is removed from the walkers' path.

It's important to follow the rules of the cities and neighborhoods where your listings are located. Make sure that you are familiar with the city ordinances and homeowner's association rules pertaining to real estate signage. Having signs removed by the local authorities or being fined for improper placement often costs hundreds of dollars and make you look unprofessional to clients who rely on your expertise to sell their properties. Before you start posting your signs, check the local rules and plan your sign placement accordingly. Additionally, don't forget to ask for permission from neighbors if your open house signs will be on their property.

Proper sign placement is an essential aspect of real estate marketing. With these expert tips, you can maximize visibility and get the most out of your Berkshire Hathaway signs from Lowen Sign Company! For more tips check out this blog "Tips For Real Estate Sign Placement" or let the team of experts help you in creating your Berkshire Hathaway real estate signs!


When it comes to hosting an open house, maximizing visibility is key. Placing multiple signs near the property is a great way to guide potential buyers to the event. A general rule of thumb is to post signs within half a mile of the property along frequently traveled routes. Knowing the neighborhood and strategically placing signs in busy intersections can make all the difference in catching the attention of drivers and pedestrians.

To ensure that your signs are noticeable, try different angles and positions to determine the best viewing angle from a driver's perspective. Be mindful of harsh sunlight, which can cause signs to glare, and adjust their placement accordingly. It's also important to have a good inventory of signs to market property listings effectively, especially for open house events. The more signs you have, the more visibility you can generate, leading to a higher chance of attracting potential buyers.

Lowen Sign Company, a leading provider of real estate signs, offers a range of customizable options to help your Berkshire Hathaway listings stand out. From riders to feather flags, they offer fast turnaround times with most orders shipping in just three business days. With over 70 years of experience, they provide high-quality signs at competitive prices and excellent customer service. Lowen Sign Company is dedicated to helping real estate businesses flourish and become your partner in creating beautiful signs that showcase your listings.

Make sure your open house signs stand out and attract potential buyers with Lowen Sign Company.

Proportion and Perception: The Art of Matching Sign Size to Property Size

As a Berkshire Hathaway real estate agent, you know that visibility is key when it comes to selling properties. One of the most effective tools for attracting potential buyers is the classic real estate sign. However, simply putting up a sign isn't enough to guarantee success. The size and shape of the sign you choose can greatly impact its effectiveness. In this article, we'll explore why size matters and offer some tips for choosing the right sign for your property.

Why Size Matters

When it comes to real estate signs, size really does matter. If your sign is too small, it may not catch the eye of passersby, particularly if they're driving by quickly. On the other hand, if your sign is too big, it may overwhelm the property and even make it look smaller by comparison. In both cases, you run the risk of sending the wrong message to potential buyers, such as not presenting the property in the best possible light or not considering the best option for the property.

Tips for Choosing the Right Sign Size

So, how do you choose the right size sign for your Berkshire Hathaway property? Here are some tips to keep in mind:

  • - Consider the size of the property: The size of your sign should be proportional to the size of the property you're selling. A small sign may be appropriate for a tiny studio apartment, but a larger property will require a bigger sign to attract attention.
  • - Think about the location: Where will you be placing the sign? If it's in a high-traffic area, you'll want a larger sign that can be seen from a distance. If it's in a quieter residential neighborhood, a smaller sign may be sufficient.
  • - Check local regulations: Some residential areas have rules about the size of real estate signs, so make sure you're familiar with the guidelines in your area.
  • - Work with a reputable sign company: A good sign company, like Lowen Sign Company, can help you choose the right size and shape sign for your property. They can also provide guidance on the design and placement of the sign to maximize its visibility.

When it comes to real estate signs, size matters. By choosing the right size sign for your Berkshire Hathaway property, you can attract more potential buyers and increase the chances of a quick sale. Remember to consider the size of the property, the location of the sign, and any local regulations when making your decision. With the right sign, you can make a big impact and showcase your property in the best possible light.

Enhance Your Berkshire Hathaway Real Estate Brand with Durable and Stylish Signage: The Angle Iron With Rider Inserts Frame

In the competitive world of real estate, having high-quality signage is key to maximizing visibility and attracting potential buyers. That's where Lowen Sign Company's Angle Iron With Rider Inserts frame comes in, offering a durable and stylish option that's ideal for Berkshire Hathaway properties.

Built to withstand tough weather conditions, the Angle Iron With Rider Inserts frame is a best-seller for a reason. Lowen Sign Company's exceptional craftsmanship ensures that the frame maintains its vibrant colors while also being rust-resistant thanks to the reinforced powder coating. Additionally, the frame is scratch-resistant and fade-resistant, guaranteeing that it remains in excellent condition for years to come.

The Angle Iron With Rider Inserts frame also offers personalization options, with two spaces for riders that allow you to add personality and flair to your signs. This is a great way to showcase your brand and leave a lasting impression on potential buyers.

In addition to its style and durability, the Angle Iron With Rider Inserts frame is incredibly easy to install. The main panels are pre-assembled, making installation quick and simple. The reinforced foot push allows you to post the frame easily at your listings, saving you time and hassle.

Overall, the Angle Iron With Rider Inserts frame is an excellent investment for Berkshire Hathaway agents looking to maximize their real estate signage. With its strength, style, and ease of use, this frame can help take your business to the next level and attract potential buyers to your listings.

Maximizing Your Berkshire Hathaway Real Estate Business: The Benefits of Using Directional Signs

As a Berkshire Hathaway real estate agent, you know that marketing your properties effectively is essential to your success. One often overlooked but effective marketing tool is the directional sign. These signs can help guide potential buyers to your open houses and properties, increasing your visibility and chances of making a sale. In this article, we'll discuss the benefits of using directional signs in your marketing strategy..

  • - Increase Visibility - Directional signs can significantly increase your visibility by guiding potential buyers to your properties. By placing signs in high-traffic areas, you can attract more leads and increase your chances of making a sale. For example, you can place directional signs on street corners, at the entrance of neighborhoods, or at major intersections. This way, potential buyers can easily locate your property without getting lost or wasting time looking for it.
  • - Strengthen Branding - Directional signs can also serve as a powerful branding tool for your business. By customizing the signs with your logo, contact information, and branding message, you can establish your business as a reputable and professional choice for real estate services. This way, potential clients will be more likely to remember your brand and choose your services over your competitors.
  • - Cost-Effective - Compared to other forms of advertising, directional signs are a cost-effective way to market your properties and open houses. Lowen Sign Company offers durable and reusable signs, making them a great investment for your business. By investing in these signs, you can use them repeatedly for multiple properties, reducing your marketing costs in the long run.
  • - Easy to Use - Our directional signs come pre-assembled and are easy to install, so you can focus on other aspects of your business. They're a quick and easy way to attract more buyers to your listings. This means that you can spend less time worrying about marketing and more time showing properties and closing deals.
  • - Customizable - At Lowen Sign Company, we offer a wide variety of materials, sizes, and designs to create signs that are unique to your business and that stand out from the competition. Our customization options ensure that your signs are tailored to your brand and marketing strategy. We can help you design signs that match your branding and messaging, making your properties stand out to potential buyers.

Directional signs are an essential component of a successful real estate marketing strategy. They can help increase your visibility, strengthen your branding, and are cost-effective and easy to use. At Lowen Sign Company, we specialize in producing the best possible real estate signs and accessories to help you achieve success in your Berkshire Hathaway business. Contact us today to learn more about how we can help you take your marketing strategy to the next level.

Maximize Your Real Estate Business's Visibility with Berkshire Hathaway Feather Flags

If you're a real estate agent looking to increase visibility and attract more potential buyers to your open houses and events, consider using feather flags in your marketing strategy. These attention-grabbing flags are an excellent way to make your real estate events stand out and can be used both indoors and outdoors.

Why Feather Flags Are Perfect for Real Estate:

  • - Attention-Grabbing: Feather flags are designed to move in the wind, which makes them highly visible and eye-catching to anyone passing by.
  • - Portable and Easy to Set Up: Feather flags are lightweight and easy to transport, making them perfect for on-the-go marketing. They are also easy to set up and take down, making them a convenient choice for real estate agents.
  • - Cost-Effective: Compared to other forms of advertising, feather flags are a cost-effective way to market your real estate events. They are durable and reusable, so you can use them multiple times without having to constantly replace them.
  • - Customizable: At Lowen Sign Company, we offer a wide variety of customizable options to ensure your feather flags are tailored to your brand and marketing strategy. You can choose from different height options and customize the design to fit your business's unique branding and messaging.
  • - Versatile: Feather flags can be used for both indoor and outdoor advertising, making them a versatile choice for real estate agents. They are made from durable polyester or nylon material that is fade and weather resistant, ensuring that your colors stay vibrant and fresh.

At Lowen Sign Company, we offer a wide selection of Berkshire Hathaway feather flags with many height options, ranging from 7 to 17 feet. Whether you're looking to promote an open house or advertise your business, these flags are the perfect solution for grabbing attention and increasing visibility. Check out more in this blog “5 Ways Feathered Flags Can Bring More Attention To Your Real Estate Listing!” to learn more! So why not give your real estate events a boost with Berkshire Hathaway feather flags today?

Maximizing Your Real Estate Signage: Innovative Strategies for Berkshire Hathaway Agents to Attract More Leads and Close Sales Faster

In the competitive world of real estate, standing out from the crowd is crucial for attracting potential buyers and generating leads. For Berkshire Hathaway agents, maximizing your real estate signage strategy can be a game-changer. Whether you're a seasoned professional or just starting out, revamping your signage can make all the difference in closing sales faster and driving success for your business.

But how can you make your signs more effective and memorable? With the right approach, your signs can become powerful marketing tools that make a lasting impression on potential clients. Discover innovative ideas to elevate your real estate signage game and attract more leads for your Berkshire Hathaway business.

From creative design concepts to strategic placement, there are many ways to enhance your real estate signage strategy and drive success in a competitive market. Don't miss out on the opportunity to make a lasting impression and stand out from the competition. Try these innovative ideas today and take your real estate signage strategy to the next level.

Illuminate Your Brand: The Power of Reflective Panels and Solar Lights for Maximizing Berkshire Hathaway Real Estate Signage

To increase visibility and attract more potential buyers, realtors need to ensure that their real estate signs are visible 24/7. Lowen Sign Company provides real estate sign products and accessories such as reflective sign panels and solar sign lights that can help enhance the visibility of Berkshire Hathaway real estate signs. Our reflective panels are made with reflective powder-coated steel, making them highly reflective and durable, even in harsh weather conditions. In addition, our industrial vinyl boasts the highest reflectivity in the industry and comes with a 3-year limited warranty against printed ink peeling and fading.

For low-light areas or as an additional light source, our solar sign lights are perfect. These easy-to-install lights are completely automatic and can be attached to any of our frames or posts. Our solar-powered sign lights come in packs of two, measuring 12 inches long, 1 inch tall, and 1.25 inches wide. Each light comes with 3M Command Outdoor Strips for effortless attachment to frames and posts. They learn more about these products in the blog ”Light Up Your Real Estate Signs With Reflective Panels & Solar Lights From Lowen Sign Company!”. With these innovative products from Lowen Sign Company, you can elevate your Berkshire Hathaway real estate signs and stand out in a competitive market.

The Art of Real Estate Signage: How Minimalist Design and Placement Can Attract More Buyers for Your Berkshire Hathaway Listings

For Berkshire Hathaway realtors, a minimalist design can go a long way in increasing the efficiency of your real estate signs. By using simple shapes, limited text, and high contrast colors, you can create a modern and stylish sign that catches the eye of potential buyers. It's important to choose two or three vivid and highly contrasting colors to make your sign stand out. Keep your text minimal, bold, and in easy-to-read fonts. If your sign will be on a road, remember to adjust the size of the font based on the speed limit, with bigger fonts and less content for faster limits. Adding affordable LED lighting can help ensure your sign remains visible even at night.

Enhancing Real Estate Signage with Captivating Photos

A picture is worth a thousand words, especially when it comes to real estate signage. Incorporating photos into your signage can captivate potential buyers and make them eager to learn more about the property. Showcase the best features of the home with a high-quality photo or a flattering interior angle shot. If you're selling a new build, consider using a rendering or floor plan, or show off a model to get people excited about the property. With the use of photos, your signs can compel people to stop and learn more, increasing your chances of a successful sale.

Incorporate QR Codes into Your Real Estate Signage Strategy with Berkshire Hathaway

QR codes are a powerful tool in real estate marketing that can be used to enhance your signage and connect with potential clients. These dynamic codes can contain a wealth of information and can be used in a variety of ways to increase your online visibility. QR codes can be linked to your contact information, social media profiles, property listings, and even virtual tours, making them an essential part of your real estate marketing strategy.

Berkshire Hathaway's Guide to Unique Sign Shapes

Don't let your real estate sign fade into the background. Choosing a unique sign shape can help your message stand out and draw attention to your listing. Berkshire Hathaway recommends opting for shapes like circles, diamonds, and rectangles, which are different enough to stand out from the traditional square-shaped signs. For even more impact, consider using sign shapes that are related to the property, such as house-shaped or arrow-shaped signs, available from Lowen Sign Company.

Feather flags are another great option for adding a dramatic flair to your real estate signage. These tall flags can be seen from a greater distance, and their natural movement in the wind is eye-catching. With sizes ranging from 7 ft to 17ft, Lowen Sign Company offers a wide array of feather flags to suit your needs. Check out their website for more information or to order your feather flags today.

Maximizing Your Brand with Effective Real Estate Signage: Tips from Berkshire Hathaway

As a real estate agent, your signs are one of the most important tools for growing your brand and attracting potential customers. That's why it's crucial to invest in durable, eye-catching, and professional-looking signage that stands out from the crowd.

Your real estate sign is often the first interaction a potential customer has with you, so it's essential to make a great first impression. At Berkshire Hathaway, we understand the importance of representing yourself with high-quality signs that showcase your professionalism and expertise.

To help grow your brand, we also offer QR codes on our signs, which allow you to offer potential clients links to your social media, contact information, videos, and photos. And for more tips on how to grow your brand as a realtor, be sure to check out our blog on "Six Quick Tips for Realtors to Grow Their Brand."

Tips for Maintaining Your Real Estate Signs from Berkshire Hathaway

To make the most out of your real estate signs, it's important to maintain them properly. Regular check-ups are essential, especially if your signs are in high-traffic areas, near dirt roads, or on highly landscaped properties. Here are some DO's and DON'Ts for cleaning your signs:


- Clean signs regularly, especially after harsh weather like ice storms, snow, or heavy winds.
- Turn off any electricity and lights, including LED lights.
- Clean easy-to-reach surfaces by hand using water and a mild liquid detergent, along with a soft sponge or microfiber cloth.
- Rinse thoroughly and wipe dry with a non-abrasive towel or lint-free cloth.
- If you use a hose, stand at least one foot away from the sign and use a soft nozzle setting.


- Use a power washer or hard hose nozzle setting.
- Use harsh chemicals.
- Use metal cleaning tools, scrapers, or brushes.
- Use abrasive cloths, paper towels, or newspaper to clean or dry your signs, as they can cause scratching.

Check out this blog “Maintenance Tips To Keep Your Real Estate Signs Looking Great” to learn more.

Real Estate Marketing: Taking Your Berkshire Hathaway Business to the Next Level

As a real estate agent, you understand the importance of effective marketing strategies to grow your business. In today's digital age, it's essential to have both traditional and digital marketing efforts to succeed. Recent studies show that 92% of potential buyers begin their home search on the internet. Therefore, having an active online presence is vital for connecting with potential clients. A professional website showcasing your listings and an engaging blog with keywords to boost your search engine ranking is an excellent starting point.

Social media platforms are another valuable tool to expand your reach beyond your local area. However, with so many options, it can be daunting to determine which platforms are the most effective for real estate marketing. Consider factors such as user demographics and reach when choosing platforms. Facebook, with 190 million active monthly users, is a great option, especially for ages 30-49. Pinterest, with 86 million monthly active users, is also ideal, with 43% of users planning to buy a home within the next five years. LinkedIn's business-oriented audience is perfect for lead conversion. Creating a community on these platforms and inviting satisfied clients can enhance your social media marketing strategy.

To increase engagement and keep your followers interested, use short videos like Instagram Reels and Facebook Stories instead of just pictures. Authenticity and interaction are crucial, so interact with your clients and followers on social media. Consider starting an email newsletter to stay connected with clients, share news of new listings, open houses, and local events, and personalize your emails with birthday or holiday greetings to keep your clients informed and more likely to remember you when they need a real estate agent.

Don't forget about traditional marketing techniques like direct mailers to qualified leads or potential buyers in specific zip codes. Sending local care packages to clients after closing, including movie or theater tickets, and restaurant gift cards shows that you care about their experience and helps them feel welcome in the area. And remember, branding is essential. Make sure that your real estate signs are of the highest quality and represent you and your listings in the best light. Check out more tips in the blog “Win The Real Estate Game With Proven Marketing Tactics”. Choosing a reputable sign manufacturer like Lowen Sign Company ensures that your signs are top-notch for anyone passing by. Take your Berkshire Hathaway real estate marketing to the next level by implementing these strategies.